Emirates Institute for Banking and Financial Studies’ Women Empowerment Committee Hosts Webinar on Ensuring Business Continuity in New Normal

Dubai-UAE: 25 May 2021 – The Women Empowerment Committee at Emirates Institute for Banking and Financial Studies (EIBFS), a regional leader in banking and finance education and training, today hosted a webinar titled ‘Beyond Change’ for women in the banking and finance sector.

Headlined by Salma Sakhnini, CEO of ICON, the premier boutique firm specializing in a post-COVID-19 business transformation, the session drew the participation of over 50 women bankers and financial professionals. Focusing on the pandemic’s effects on behavior change, the speaker shared insights on how leaders can realign priorities to ensure business continuity and success.

Attendees also learned the importance of adopting new ways of thinking and investing in themselves to better fulfil their existing roles and meet expectations. Furthermore, in the business context, the session presented ways to build new business relationships in a remote setting and thereby, create long-term value.

Speaking on the webinar, Jamal Al Jassmi, General Manager of EIBFS, said: “The COVID-19 pandemic has disrupted and adversely impacted our lives. Individuals and companies are grappling for solutions to address the multiple challenges in different sectors. From both an individual and organizational perspective, we now need to build resilience to remain sustainable in the long term. This webinar, organized by our Women Empowerment Committee, touched upon the behavioral changes seen in people and the importance of reassigning priorities to manage expectations.”

He added: “We are sure that our participants from the banking sector have benefitted immensely from the session. At EIBFS, we hope to continue rolling out similar initiatives to contribute to shaping a cohesive and enabled community, well equipped with the necessary resources to work in this new normal. Equally importantly, we believe such initiatives ensure the overall development of young banking and finance professionals.”

Speaking on the webinar, Salma Sakhnini, CEO of ICON mentioned  “Leadership is a significant part of the answer to whatever challenges organizations may face.  And in times of crisis, such as the global pandemic and ensuing economic crisis, leadership is tested.  At ICON Training and Coaching, our primary focus is to equip the region’s leaders with the latest thinking, tools, and strategies that will enable them to elevate their business performance.

To watch a recording of the entire session, please visit https://vimeo.com/551387861/cab43adf07